Tillman v. Commercial Credit Loans, Inc Case Study

Tillman v. Commercial Credit Loans, Inc - Case Study Example This is because sub-loan crisis affected the American housing industry through high interest rates. Contractual unconscionability has both the positive side and a negative side. The negative aspect results from the dictatorial nature of the contract. This is because an individual has limited abilities to challenge the contract. On the other hand, unconscionable contracts create equality that protects the majority or matters of national interest. According to the case study, unconscionable contracts are vital. This is because a country or a state needs to have some basic standards or rules that cannot be challenged by individual interests. Unconscionable contracts eliminate potential challenges to contracts of national interests such as contracts made between financial lenders and individual borrowers. Such contracts also maintain vital industries such mortgage providers and players in the insurance industry. Unconscionable contracts are therefore vital and individuals should learn to accept their existence and

Literature on natural disasters and climate change

Literature on natural disasters and climate change Natural disasters and global climate change Introduction The research topic is natural disasters and global climate change. Changes in climate not only affect average temperatures, but also extreme temperatures, increasing the likelihood of weather-related natural disasters. If global climate change causes the global average temperature to rise, there will be less cold weather, and a greater probability of hot and record hot weather. An increase in temperature variability will extend the extremes of temperature, both cold and hot. It is a globalization problem happened in all over the world. The global climate change and natural disasters have impacts on natural resources and the environment. The following three articles will give a more detail understanding of the natural disasters and global climate change. Article One Article: Climate change and natural disasters – integrating science and practice to protect health Authors: Rainer Sauerborn and Kristie Ebi Search Engine: Library resource Search Terms: Climate change natural disasters Reference: Sauerborn, R., Ebi, K. (2012, December 17). Climate change and natural disasters: integrating science and practice to protect health. Glob Health Action, p. Vol 5 Objectives of the authors: this article focuses on the hydro-meteorological disasters, and takes the report of the Intergovernmental Panel on Climate Change (IPCC) as a start point to explore on ‘Health and Health Systems Impact of Natural Disasters’. Based on Managing the Risks of Extreme Events and Disaster to Advance Climate Change Adaptation (SREX) and developing research to answer questions: if there are some types of extreme events become more frequent, severe, and longer in the past decades; the relative contribution of climate change to the various types of extreme events; how can the health community coordinate and cooperate with the climate and development communities to protect health during and after natural disasters (Sauerborn Ebi, 2012). And examine, to which extent climate change increase their frequency and intensity. Methods Theory: Based on the IPCC report, and review of IPCC-projections of climate-change related extreme weather events and related literature on health effects. The authors present the result that climate change is likely to increase the frequency, intensity, duration, and spatial distribution of a range of extreme weather events in the next decades. Summary of the article: In the article, authors start by clarify ‘natural disaster’ and lay out the conceptual framework. Sauerborn and Ebi state that human activities influence the frequency, intensity, duration, and spatial extent of some extreme weather and climate events, only the geophysical disasters have not been influenced by human action (Sauerborn Ebi, 2012). Authors look into the contribution of climate change to hydro-meteorological and climatological disasters and the health impacts of these events, and explore the reduction of climate change on both shorter and longer time scale. Sauerborn and Ebi also found the impacts of similar strength events in different regions have different consequences (Sauerborn Ebi, 2012). After answer the three questions above, the authors made a conclusion that there is a need for strengthened collaboration between climate scientists, the health researchers and policy-makers as well as the disaster community to jointly develo p adaptation strategies to protect human. Overall reaction: This article has a clear focus on the contribution of climate change to hydro-meteorological disaster, and gives concise information by answer some key point questions. Based on many reliable resources to explore the special volume, explain with clear tables, make the theory easily understand. Article Two Article: Climate-related natural disasters, economic growth, and armed civil conflict Authors: Drago Bergholt and PÃ ¤ivi Lujala Search Engine: list of references Search Terms: climate-related natural disasters Reference: Bergholt D, Lujala P. (2012). Climate-related natural disasters, economic growth, and armed civil conflict. Journal of Peace Research. 49 (1), 147-162. Objectives of the authors: In this article, authors highlight the climate change may be the most serious challenge we need faced in the future and explore the consequences of climate-induced natural disasters on economic growth with the econometric methods, authors also study on the impact of these disasters related to the onset of armed civil on economic growth by analysis the climate-related disasters affect economic growth and armed civil conflicts during the period 1980–2007(Bergholt Lujala, 2012). Methods Theory: The article begins by showing some example of natural disasters had happened, and these impacts for people and countries development. And the authors also state ‘global warming is expected to lead to an increase in both the severity and the frequency of climate-related disasters’ (Bergholt Lujala, 2012). The authors discuss the effect of climate-related disasters at the economic aspect with recent research. Then the authors present their hypotheses-‘H1: Climate-related disasters have a negative effect on economic growth; H2: negative income growth shocks caused by climate-related disasters increase the likelihood of armed civil conflict onset’ (Bergholt Lujala, 2012). Using Econometric methods with data help analysis the hypotheses, and with consideration on the variables, such as economic growth and armed civil conflict, only use the data during the period 1980-2007. The authors assess the results and found that ‘climate-related natura l disasters have a negative effect on growth and that the impact is considerable’ (Bergholt Lujala, 2012). This has two important implications: ‘if climate change increases the frequency or makes weather-related natural disasters more severe, it is an economic concern for countries susceptible to these types of hazards’ (Bergholt Lujala, 2012). Summary of the article: The article looks at climate change and natural disaster from the economic perspective, the main objective of this study is to investigate social impacts caused by different climate-related natural disasters. Discover the effects of hydro meteorological, climatological and geophysical events on economic growth in the short run. Article provides quantitative evidence of a negative causal effect on short-run economic growth form the number of people affected by climatic disasters. And prove the climate-related disasters change important factors for production and income, and reduce overall economic performance. Moreover, different from the studies of Collier Hoeffler (2004) and Miguel, Satyanath Sergenti (2004), authors found when the economic growth impact by the climatic factors, it does not systematically relate to armed civil conflict onset. Overallreaction: This article provides many data about the climate disasters and economic growth, and proves the climate-related disasters impact for the economic performance. However, after all the data collected, there is no evidence to prove the climate-related disasters lead to more armed conflicts. Article Three Chapter: Climate change adaptation and disaster risk reduction: Key challenges and ways forward Book: Climate Change Adaptation and Disaster Risk Reduction: An Asian Perspective Editors: Juan M. Pulhin, Rajib Shaw and Joy Jacqueline Pereira Search Engine: database Search Terms: Climate change global natural disasters Reference: http://site.ebrary.com.ezproxy.lincoln.ac.nz/lib/lincoln/docDetail.action?docID=10445342 Objectives of the authors: This book introduces the climate change adaptation and disaster risk reduction in an Asian perspective. It focuses on community-based risk management, urban environmental management, human security, water community, risk communication, climate change adaptation, climate disaster resilience and community-based practices. The book connects academic research to the real examples, strengthen the relations between the environment, disaster and the community. It also provides specific guides to the demanding academic analysis with community practices and evidences. This chapter focuses on the key challenges and ways forward of the climate change adaptation and disaster risk reduction. Methods Theory: This chapter claims that ‘Climate change is one of the major challenges confronting human society in the 21st century’ (Ericksen O’Brein, 2007; Adger, Lorenzoni, O’Brien, 2009). And with mounting evidence, without effective address, he regions sustainable development and poverty-reduction efforts would be seriously frustrate by climate change. Summary of the chapter: Climate change is one of the major challenges confronting human society in the 21st century (Ericksen O’Brein, 2007; Adger, Lorenzoni, O’Brien, 2009). Due to the climate change, many parts of Asia have been through serious natural disasters. It is also alter water shortages in many areas, which block the agricultural production, and threatening food security and energy supply from hydroelectric source. A number of issues and challenges have been identified and categorized into three general types: 1) differences in functional, spatial, and temporal scale; 2) mismatched regarding norms such as legislative, cultural, and behavioral norms; 3) knowledge mismatches. There are eight major strategies included to address the different issues and challenges: 1) integration of CCA and DRR concerns at various levels from national to local; 2) strong governance system at different levels; 3) improve information system and knowledge management; 4) apply int egrated assessment methods and tools; 5) ensure natural resources sustainability and resource rights; 6) build local resilience and reduce vulnerability; 7) advance innovative education and research and development initiatives; 8) secure adequate funding support. Overallreaction:authors analysis the key challenges and ways forward in the Climate Change Adaptation and Disaster Risk Reduction. Explain and example every single point, detail but not intricacies. Conclusion Climate change is happening, it is one of the biggest challenges to development. The human actives influence the climate change, the climate change causes natural disasters. The most common one is global warming, people always link climate change with global warming, however, global warming is not the only consequence of the climate change. From the selected articles, we can find that climate change will also increase the frequency of extreme weather events occur. From the long-term trend, it will have a local climate change in each region. Indeed, many of the world’s extreme weather happened in these years, some astronomy, as well as El Nino, ocean circulation weather these have occurred. There are also many events in New Zealand, like the strong breeze, heavy snowfall. For the climate change adaptation and disaster risk reduction, we should prepare the most fundamental preparation, reduce the damage made by human activities. Moreover, when there are some special natural disa ster that cannot reduce or block by human behavior, we need to understand how to response the emergency.

Domitian :: essays research papers

Domitian was born in Rome on Pomegranate Street 0n October 24th AD51. He was the second son born to the future emperor Vespasian. Domitian’s older brother was named Titus. Even when very young Domitian was of the opinion that he should be treated like a god. “Throughout Domitian’s early years and adolescents, the family’s status remained high, but progress was most marked in the 60s.'; (Jones, 1992) One example of the family’s good fortune was that they inherited a great deal of money. This allowed them to gain access to the imperial court, as well as granting them senatorial rank. In order to accomplish this four different families became one family which enabled Domitian to gain power. “Domitian’s brother Titus, now in his mid-twenties, found a suitable wife in Arrecina Tertulla and it seems that Domitian’s first cousin Sabinus the third had also married into the same family, selecting one of Arrecina’s sisters. Unfortunately, Arrecina soon died and Titus sought a second wife. Marcia Furnilla, daughter or niece of Vespasian’s amicus Barea Soranus, was an excellent choice, with consular senators in her father’s and mother’s family.'; (Jones, 1992) Domitian was an educated person, although it is unknown where he got his education. He loved to write and wrote poetry. His poems were very sensitive no matter what the topic. Later on Domitian even wrote and published a book about baldness. Apparently, Domitian was interested in many different types of literature. People often said that he spoke intelligently, and made memorable comments. In his later years, Domitian began to read Tiberius’s commentaries. He established a way of thinking and developed his own ideas on standards and morals. Around 70 AD Domitian married Domitia Longina, the daughter of the great general, Gnaeus Domitius Corbulo. They had lots of troubles in their marriage. The couple had one child, but the child died at a very young age. In 83 AD Domitian wanted nothing to do with his wife and dismissed her. “Later, she was recalled to the palace where she lived until Domitian’s death.'; (http://www.ga.k.12.pa.us/academics/MS/8th/romanhis/Forum/Stephm/early.htm) Domitian inherited the empire when his brother suddenly died after ruling for only two years. He became Roman Emperor in 81AD which fulfilled his lifelong dream. He was now able to follow in his father and brother’s footsteps as emperor. When he was emperor he traveled outside of Rome many times. He was said to be a hostile ruler.

Compare and Contrast Gatsby’s and Myrtles Parties

At the end of Chapter 2 and at the beginning of Chapter 3, we find Nick describing two different parties, the first one Myrtle's, the second Gatsby's. The parties are very different themselves; they contain two completely contrasting settings, at opposite ends of the spectrum. Myrtle's party is at the lower end of the spectrum, and seems to be the ‘wannabe party', where most of the people there are the people who wish to become the people who attend Gatsby's party, who are the rich and famous. This contrast of attendees to the parties is very interesting, and in my view, portrays how society in 1920's America was. People wanted to be rich, and followed how the people who were rich to as close as they possibly could. Myrtle's party is a very interesting scenario, in all of its forms. Myrtles apartment even shows how she is determined to live the upper class lifestyle. The description of the apartment (â€Å"a small living room, a small dining room, a small bedroom, and a bath. â€Å") Shows how poor it really is, and may also show how poor Myrtle is. The apartment also shows Myrtle's undying desperation and need to be seen as rich, mostly shown in the items inside the apartment. † tapistried furniture entirely too large for it (the apartment) † The furniture is symbolic of Myrtle in many ways, it can be seen that she is desperate to be seen as rich, and so she buys items that are too large for her own restrictions on life. It could also be seen that the ‘furniture entirely too large for it' shows that Myrtle's desires for life are too large for what she can manage, and so they seem to become cumbersome, and become intrusive in everything that she does. ladies swinging in the gardens of Versailles† is showing the type of lifestyle Myrtle wants to have, and it is the lifestyle that Daisy and Jordan have achieved. This continues to show the desperation of Myrtle, as she is trying to gain the ‘touch of class' wherever she can, and this desperation is amplified when we see how much of a following she has on celebrities lives (â€Å"several old copies of Town Tattle†) it seems she is hoping that if she reads and learns how celebrities live, she will pick up that lifestyle and become one also. The people who go to the party help show what the party is trying to portray. Catherine, Myrtle's sister, is exactly the same as Myrtle in many ways. She is portrayed by Nick as very fake, and possibly a ‘Gold digger', but the reality is that she is just trying to gain security, and the best way to do that in the 1920's was to find a rich husband. Mr. McKee is a photographer, and we can tell by the way he asks enthusiastically to Tom about possibly photographing his family, that he also desperate and trying to ‘make it big'. This is further reinforced at the end of the chapter, where McKee is drunk, half naked and still showing his portfolio to people, in this case, Nick. This shows the perseverance people at this time had to become rich, and how much they needed to force their particular medium on people to get a chance to become rich, but also to preserve their dreams. Tom, at this time, is at the party to escape his life with Daisy, and it is interesting how differently he treats Myrtle and Daisy, but also the similarities. Tom seems to be more willing to spend on Myrtle, for example, the apartment itself and the dog. It is obvious that Tom only wishes to use Myrtle, and thus the apartment, for sex, which is why he has spent so little on it, as it only contains what he requires. However, there are similarities in how he treats Daisy and Myrtle. For example, he will not allow either of them to have their own says if they are not the same as his, and how brutally he treats them if they do not . We see this in plain view when he breaks Myrtle's nose. This shows how he believes in a patriarchal society, and shows how he can bring he back down to reality with one deft blow. Gatsby's party is so much different from Myrtle's it is unrecognizable. Gatsby's party is extremely extravagant, and everything Myrtle wants hers to be. His vastness of wealth is shown in many ways, such as â€Å"‘his Rolls Royce became an omnibus', ‘five crates of oranges and lemons', ‘enough coloured lights to make a Christmas tree', ‘pitful of oboes and trombones'† All of these show off how much wealth Gatsby has, and it is even more amplified with the knowledge that these parties are common occurrences. The descriptions given also seem to be very biblical, such as â€Å"pyramid of pulpless halves†. This imagery may show the fact that the pyramid is made of ‘pulpless halves' shows the people who go to these parties are the kind of people that are in the magazines that Myrtle reads, which are known to be very superficial. The fact that Gatsby is still mainly called â€Å"my neighbour† shows that he is still very mysterious, even though he continuously throws these large parties. This is an interesting contrast, we expect people who throw such parties to be the type of people who show off, or who are celebrities. In other words, the type of people Myrtle aspires to be like. However, Gatsby is not like this, we know he throws parties with such exuberance and enthusiasm, and yet we have only seen a glimpse of the character himself, and we have not as of yet heard a piece of dialogue from him. This is probably why Nick is so interested in him, as he does not fit into the mould that people expect him to. There is no specific people mentioned who go to Gatsby's party, apart from Catherine in the previous chapter. The other people are only described as â€Å"enthusiastic meetings between women who never knew each other's names† This description shows who the type of people go to Gatsby's parties, they seem to be very superficial, and the stereotypical ‘rich person' we can compare this with Myrtle's party, where almost everyone there, excluding Tom, wants to become rich, but they do not think about the consequences of such a thing and will possibly fall into this stereotype, or see it as the right way to be. We can see contrasts between the two parties in many areas, such as the fact Myrtle's party feels very cramped, whereas Gatsby's is very open. This shows the value of life and wealth these two people have, as well as their ambitions. Myrtle's overwhelming ambition to be rich and famous controls as to what she does, which is to do anything she can and nothing else to get her dream. Gatsby's position in life means that he can do what with his life, making his party personify his freedoms. Overall, we are shown two different sides of 1920's America. We see the Hollywood-style America, with Gatsby's party, where everyone is having a fantastic time, even if it is all very hollow. But we are also seen the underbelly of America, with all the opportunists in one place trying to use the wealthiest person there to boost themselves upwards. This, could be said, to be the reality of the American Dream. To make it big, you need to use every chance you can get and make all of the risks you can chance to make it, and if you don't, you fall down the ladder and have to start again.

Did Lizzie Borden Commit Murder

A little over a century ago an atrocious double murder was committed, in the two-half story house at 92 Second Street, in Fall River, Massachusetts. This crime shocked the city of Fall River, as well as the nation, as Lizzie Borden, a 32-year-old Sunday school teacher, went on trial for the murder of her father and her stepmother. (Augustine). An all male jury eventually acquitted her on the accusations. (Aiuto). To this day, the murderer of Andrew J. Borden and Abby Gray Borden is still unknown, but in the public mind everyone believes it was Lizzie Borden.Lizzie was born and grew up in Fall River, Massachusetts. She was the youngest daughter of Andrew Jackson Borden, who was a very successful Banker and Sarah Borden. Sarah died when Lizzie was very young and Andrew then married Abby Durfee Gray. Lizzie grew up with an elder sister, Emma. Neither of them ever married. It is said the sisters hated their stepmother, mainly because of the family’s inferior social position. (Hist ory Channel). Many of the wealthier houses at the time had electricity and running water, the Borden house did not, making Andrew’s reputation a penny pincher. Clark). On the day of August 4, 1892, the bodies of Andrew Borden and his wife were found mutilated. (History Channel). As opposed to 40 whacks, in the popular rhyme, 19 blows struck Abby Borden by a hatchet or axe to the back of her head and neck. (History Channel). At the time she was cleaning the guestroom of the family home, at 9:30 am. Andrew Borden, who had returned home around 10:30 am, after his daily business had been attended to, was napping on a couch in the parlor, when he was attacked. (Lizzie). 11 blows were struck upon Mr.Borden's head and face, to the point that one eye hung from its socket, making him unrecognizable. (History Channel). There were only two people in or about the house at the time of the killings, Lizzie Andrew Borden and Bridget Sullivan, the Borden's maid. (Clark) There is some specula tion as to others that may have been responsible for these evil acts. Among the other alleged killers is John Morse, the brother of Andrew's first wife, Emma Borden, Lizzie's elder sister. Soon after the murders, Lizzie emerged as the prime suspect after John Morse’s alibi checked out. Clark). She then was arrested and tried on three counts, the murder of Abbey, of Andrew, and of them both and, if found guilty, faced death by hanging. (Clark). What makes the Fall River murders so perplexing is that the motive, the weapon and the opportunity for such a crime are all absent. When the Fall River constabulary investigated the murders, they found no money or jewelry missing, not even small amounts of change or the packet of bus tickets as were taken in the daytime break-in at the Borden home twelve months earlier. (History Channel).There was some speculation on Andrew having a will, but no will was ever found, leaving the entire estate to Lizzie and Emma. (Clark). A local pharmaci st reported Lizzie coming into his store and asking for prussic acid or hydrogen cyanide on several different occasions two weeks prior to the murders. (Augustine). Lizzie insisted that she needed it to clean an item of clothing, but the pharmacist refused to sell it to her without a prescription. (Augustine). Also, when the bodies had been discovered many people from throughout the neighborhood were entering and exiting the crime scene and could have easily moved evidence to protect Lizzie. Clark). Besides the lack of a clear motive for the murders, there was also the perplexing lack of opportunity. Fall River found the entire Borden house locked up as usual, and during the two-and-a-half-hour period in which both murders were completed, the maid Bridget was outside the house washing windows and daughter Lizzie was inside the house reading a magazine. (History Channel). Even if one of the two committed the crime, the violent and bloody act should have been noisy enough to attract t he attention of the other. There was also not a lot of blood splatter at the crime scene. (Clark).If Lizzie were to have murdered her parents there should have been some sort of blood on Lizzie’s clothes. (Clark). The prosecution used this as a key part of their trial. They had a witness that said she saw Lizzie burning a blue dress in her kitchen and the prosecution insisted that it was the dress Lizzie killed her parent’s in. (Clark). Lizzie did in fact burn a dress and was seen doing so, but she was burning it because she had no use for it anymore because it was soiled with paint. (Clark). June 1893, Lizzie was arrested and sent to trial. The all-male jury was put into a difficult position. (Lizzie).It was the Victorian Era where women were considered delicate flowers and not capable of killing someone and it was not a common issue to deal with in those times. (History Channel). After only an hour of deliberating, the jury declared Lizzie to be not guilty. It is sai d it only took them 15 minutes to decide, but out of respect for the prosecution, they waited another 45 minutes before they informed the court of their decision. (Lizzie). Shortly after the trial, Emma and Lizzie each inherited half of their father's estate, about $200,000. 00 each, which was a large amount of money in those days. (History Channel).Their first purchase was a home on The Hill, at 7 French Street, which Lizzie named Maplecroft. (Clark). Lizzie also changed her name to Lizbeth. (Clark) Lizzie became a social outcast after the trial, with few friends remaining loyal. (History Channel). Her every move was criticized: if she appeared solemn in public, it was because she was guilt-ridden because of her crime; if she was happy, it proved she was a heartless monster. Lizzie soon had to travel farther to do her shopping, but she was not left along by reporters. (Clark). Reports after the trial of Lizzie usually were rumors, from engagements to cases of shoplifting.These pape rs never seemed willing to print tales of her good deeds, such as her many charitable donations, her aide to deserving young people who could not afford a college education. (Clark). Nor did they print stories of her love of animals, or of the arts. (Clark). The murder of Andrew and Abby Borden will forever be a cold case and one of the most gruesome crimes that could have been committed by a woman. People will always have some sort of curiosity towards this case because of the lack of evidence, the opportunity and motive that could have possibly been.Works Cited Aiuto, Russell. â€Å"Lizzie Borden Took An Ax. † TruTv. Turner Broadcasting System, 2010. Web. 27 Oct 2010Augustine, Megan. â€Å"Dusting off a Cold Case with Modern Forensics: Lizzie Borden†¦fortyone. † The Forensics Examiner. 14. 4 (2005): 52+ Academic OneFile. Web. 14 Oct 2010.Clark, Denise M. â€Å"How Lizzie Got Away With Murder. † Crimemagazine. com. Crime Magazine,2010. Web. 25 Oct 2010. Th e History Channel: The Strange Case Of Lizzie Borden. New Video, 2005. DVD. â€Å"Lizzie Andrew Borden. †Karisable. com. Karisable Burns. 26 Apr. 2004. Web. 27 Oct 2010.

Essay on Talking Styles

Essay on Talking Styles Essay on Talking Styles Essay on Talking StylesA novel approach to assessing whether people are paying significant attention to each other is language matching. According to the findings of the research team headed by James Pennebaker and Molly Ireland, the degree of similarity in the patterns of use of function words (such as pronouns, prepositions, conjunctions, negations and articles) is a significant predictor of the attentiveness of people towards each other (Science News, 2010). Experimental data prove that the chances for romantic relationships and for generally good connection between people increase in the presence of strong language matching.According to Pennebaker (2014), language matching score can be used to estimate the quality of interpersonal communications. Language matching score is a number ranging from 0.5 to 1, where score of 0.5 denotes the lowest degree of language matching and 1 denotes the highest degree of language matching (Pennebaker, 2014). Pennebaker (2014) states that higher l anguage style matching scores are associated with higher quality of relationships as well as higher longevity.For assessing language style matching, I selected an everyday conversation with the help of instant messages between me and my colleague with whom we were volunteering together. Our gender is the same, and I am 10 years younger. In general, we went along quite well and it was expected that the language matching score would be high. However, the resulting language matching score was only 0.62, which is below average. According to Pennebaker (2014), typical language matching scores fall in the range between 0.75 and 0.95, with average score being 0.84. In my opinion, the resulting language matching score was too low; most likely, it was decreased by the differences in age and social status. However, these factors did not have a significant impact on getting along with the colleague; therefore, the results of language matching are notably biased.The degree of language matching depends on a variety of factors such as age and social position of the people participating in the conversation, their relatedness, the type of communication analyzed, the genre of communication chosen by every person, etc. Therefore, it cannot be viewed as a direct predictor of the quality of interpersonal relationships.According to Cigoli Gennari (2010), language style score is rather a marker of social engagement as a marker of attraction between people. In particular, people who are intensively arguing with each other are likely to have similar language styles (Science News, 2010). Furthermore, people from similar background are likely to have similar language styles even if their personalities are quite different and if they do not get along well. Hence, language matching reflects rather the extent of social similarity between people rather than the level of attraction between them (Cigoli Gennari, 2010).In my opinion, language style matching is one of the factors which might influence the quality of interpersonal relationships. The use of language and the similarity of meanings that people put into their words play an important role in the process of building relationships. The smoother the communication between people is, the easier it will be for them to understand each other and to build a connection.At the same time, language style matching should not be viewed as a definitive predictor of the quality of interpersonal relationships. In other words, if two people have low language style matching scores, this does not necessarily mean that they are not paying attention to each other or that they cannot build a relationship. The couples where the spouses are of different origin and speak different languages can be used to illustrate the idea that language matching is not the core variable for building relationships.Although research shows that it is in general more difficult for such couples to understand each other (Cigoli Gennari, 2010), there do e xist successful examples showing that the presence of shared values, goals and feelings for each other is more fundamental for relationships than language style matching. Therefore, language style matching score can be viewed as a variable which can either encourage or hinder the development of interpersonal relationships (in the case of high and low score accordingly), but which does not have such a defining impact on the relationship as more in-depth factors such as beliefs and values do. Hence, it is not reasonable to use language style matching as a predictor in interpersonal relationships.

Frank Lloyd Wright’s Fallingwater Essay Example

Frank Lloyd Wright’s Fallingwater Essay Example Frank Lloyd Wright’s Fallingwater Paper Frank Lloyd Wright’s Fallingwater Paper Fallingwater, arguably Frank Lloyd Wright’s most famous design, was begun in 1936 as a retreat for the Edgar J. Kaufmann family. The design placed the home above a waterfall located on the site, rather than facing it as Kaufmann had suggested to Wright (Fay-west. com 2005). The materials Wright selected and Kaufmann approved were concrete for the foundation and native sandstone, quarried on the site for walls and used to separate the trays of reinforced concrete making up the living and bedroom areas. The home is cantilevered over the stream, which forms the waterfall. It is a dramatic design and recognized as â€Å"†¦a house that summed up the 20th century and then thrust it forward still further (Goldberger 1986). Fallingwater was used as a weekend retreat by the Kaufmann family from 1937 until 1963 when Edgar Kaufmann, jr. donated the home and its contents to the Western Pennsylvania Conservancy. Built by local craftsmen, it is the only Wright work to survive as originally designed and with its contents and art intact. The building was built as a weekend retreat for the family of Pittsburgh department store mogul, Edgar J. Kaufmann. It was used for that purpose up until it was deeded over to the conservancy and has been open to the public in its original state since 1964. Wright masterfully planned each structural element of this house to be in complete harmony with nature and its surroundings. Three-foot wide cantilevers thrust out over the stream from their anchors, both in the bedrock and from sandstone masonry set in place for that purpose. They form the primary support for the main level terrace. A fundemental part of the structure is the soffit slab, which integrates with the girders and acts as a load carrying T beam. : It is unfortunate but engineers have determined that the structure is not sound, which does not detract from the aesthetics but after fifty years the structure needed major work to keep it from falling into the river. The sixteen one-inch rebars were not sufficient reinforcement for the design’s load. Both terraces began to sag downward toward the river beneath the building (Structural Group 2005). Reinforcement work began in 2001 after major studies were undertaken to determine the best methods to shore it up. While Frank Lloyd Wright pioneered the Prairie School, his Fallingwater home, while linear in the Prairie tradition, is ultra modern and stands alone as a tribute to the genius of Wright as an innovator. The use of cantilevers to extend the home out into space and span the river below was innovative and rarely if every seen in a private home. Wright’s use of the linear coupled with the ultra modern design was then married to a Prairie School style, utilizing nature and natural materials whenever possible. I am drawn to this home because of the distinctiveness of the design. Where Wright could have designed a log cabin or hunting lodge for the Pittsburgh millionaire, he chose to put forth what must have been a radical design for its time. Today it still amazes the thousands of visitors who trek through the nature preserve where the home sits. The building fits into its surroundings as if it grew there. The cantilevers over the stream make it seem as if a cliff has extend out over the edge of a waterfall. The trees were left in place whenever possible and the use of the native materials, principally sandstone quarried onsite, are harmonious with the entire unit. This structure functioned as a weekend retreat and country home for the Kaufmann family for decades, just as it was designed to do. Today it stands as a memorial to that family’s vision in allowing a genius to erect his dream as well as a shrine to the genius as well. It serves the visitors who flock to see what can be done if man dares imagine. Fay-West. com 2005 Frank Lloyd Wright’s Fallingwater Retrieved 09/09-2007 From: fay-west. com/fayette/fallingwater/ Goldberger, P 1986 as quoted by Fay-West. com Frank Lloyd Wright’s Falling- water Retrieved 09/09/2007 from: fay-west. com/fayette/fallingwater/ Structural Group 2005 Project Background: Frank Lloyd Wright’s renowned Architectural jewel undergoes external post-tensioning by VSL Retrieved 09/09/2007 from: structural. net/Fallingwater/ fallingwater_bkgd. html

LinkedIn Buzzwords from 2010

LinkedIn Buzzwords from 2010 As a companion piece to my Top 10 Grammar and Spelling Errors from 2010 Id like to share with you LinkedIns list of overused buzzwords in year 2010 LinkedIn profiles.   Is it even possible to avoid using these popular words?   What a challenge for a LinkedIn profile writer! Sometimes words are overused because they work.   Its an ongoing challenge to stay ahead of the curve, and to stay grounded enough in accomplishments and concrete facts that even if these buzzwords appear, they do not come across as trite or cliche. The most overused words varied by country.   Heres the list in the United States: Extensive experience Innovative Motivated Results-oriented Dynamic Proven track record Team player Fast-paced Problem solver Entrepreneurial I challenge you to spot these words in your profile and find other ways to describe yourself and your accomplishments.   And I promise if we work together on your LinkedIn profile, we will find ways to avoid using most if not all of these words.   What a great way to make your profile stand out! Did you make changes to your profile based on this tip?   How did your writing transform?   Please share in the comments section! Category:Archived ArticlesBy Brenda BernsteinJanuary 30, 2011 2 Comments Paul Novak says: February 2, 2011 at 3:23 pm Oh no. Oh no no no! No the marketer speak, anything but that! Seriously, that is ONE thing I have avoided like the plague. If I see someone use synergistic one more time Im going to blow an artery. I have found that clients dont care one bit out how well your profile conveys your knowledge of marketing jargon. Once connected and communicating, they want to talk in terms that are easily understood and as casual as possible. They want a human being, not a marketing machine. If anything, Id suggest people simply lighten up and put more of themselves into their profile rather than worry about how they can jazz it up. You CAN be professional and candid at the same time. Log in to Reply The Essay Expert says: December 19, 2011 at 11:58 pm Love this comment Paul and I dont know how I missed it when you posted in February! YES you can be professional AND candid. I once wrote in a college students resume summary, Plays well with others. She got many interviews. Log in to Reply

Final Project Assignment Example | Topics and Well Written Essays - 250 words

Final Project - Assignment Example Pricing is determined by the extra cost incurred in producing one extra unit of the commodity such that price is equated to marginal cost i.e. Price=MC.Since the main objectives of these firms is to maximize profit the following measures are appropriate for the respective firms. Firm 1: This firm should retain its price at 4 units and maintain it’s AVC at 3units so that it can maximize profit and minimize loss. This is because as long as P>AVC the firm will recover its cost of operation plus extra revenue which goes to profit. Firm 2: In this firm the price is 10 which equals MC at 10 and therefore qualify to be in the competitive market but since VC>TR it will make losses as the firm is not even meeting the break-even point. The policy to be adopted by the firm is to reduce the variable cost and squeeze the fixed cost which is not affected by the variations in output. Firm 3: In this firm the losses arises from employing many variable factor inputs which outweigh the fixed and therefore the best recommendation is a freeze in employing variable factor inputs like reducing the casual labor size. Firm 4: In this firm the price (25) is greater than AVC i.e. P>AVC and this already ensures that it beat the break-even point. This is responsible for its zero economic profit. For the firm to do better it either maintains its current output or reduce price. In a monopoly market, the firm tends to be the sole seller and therefore have power to give any price through manipulating of the output (Hall, Robert & Marc, p 64). Under this market structure, for profit maximization the MC=MR. In this respect the firms above needs the following

Acceleration - Mass over a pulley Lab Report Example | Topics and Well Written Essays - 1000 words

Acceleration - Mass over a pulley - Lab Report Example Newton’s second law motion, which one of these essential laws, can be stated mathematically as: F=ma (Shukla). This means that acceleration (a) of a moving object is directly proportional to applied force (F) and inversely proportional to the mass of the body (m) (Shukla). This acceleration is parallel and is in the direction of the net applied force. This experiment investigated Newton’s Second Law of Motion. i. This equation shows that provided that the mass of the body is constant, acceleration (a) of the body is directly proportional to the force applied (F). For Newton’s low to be valid the acceleration must take place in the direction of force, and must be parallel to it (Shipman). It is normally not easy to measure acceleration directly in experiments; therefore, an indirect method is used. In this case travel distances (x) and travel times (t) may be used. These times and distances can be used to calculate acceleration directly, or velocities (initial and final velocities) may be first calculated (Shipman). The velocities may finally be used to calculate acceleration. Therefore, For test 1, the experiment was set up as shown in the diagram above, but without the photogates. The direction of motion of the body M was noted. For both test 2 and test 3 photogates were installed, and were used to measure time taken (t) to travel the distance x. For test 2, the mass of the object (M) was kept constant while the suspended mass (F) varied using five different masses (50g, 75g, 100g, 125g, and 150g). For each suspended mass (F), the procedure was repeated for five different distances (20cm, 30cm, 40cm, 50cm and 60cm). Time taken to travel each distance xi for each mass was noted and recorded in the worksheet. For test 3, the suspended mass (F) was kept constant (75g) while the mass of the body (M) was varied; masses 500g, 750g, 1000g, 1250g and 1575g were used. For each mass, the procedure was repeated for five different

Evaluating Performance through Motivation and Conflict Management Essay

Evaluating Performance through Motivation and Conflict Management Discussion - Essay Example Let me first discuss about the theories of motivation applied to organization’s behaviors and to employees of workplaces. Motivation is etymologically a Latin word "movere"-- to move. It is an internal drive motivating behaviors and determining direction. It is a moving force that motivates organizational behavior. Maslow's â€Å"Hierarchy of Needs Theory† point that motivation is driven by needs and of certain conditions that motivate them to exemplify these needs. This hierarchy features five major areas which start with â€Å"basic needs toward more complicated and self-fulfilling needs. It includes physiological, survival, security and stability. Human being’s social nature needs venue for social interaction to bolster our self-esteem and competence in order for us to develop our full potential for self-actualization. Maslow's believes that unsatisfied lowest-level need has the greatest motivating potential. Alderfer's ERG Theory is also somewhat similar to "Needs Theory† but has only three characters which explains satisfaction and motivation.

The industry environment and the macro environment Assignment

The industry environment and the macro environment - Assignment Example There are cost differences between the firms of cartel. For example, the firm with lower cost will sell more output and earn more profit, but this is not possible in the cartel, as cartel firms are obliged to share the profit irrespective of their cost structure. The commission has adopted a dominant strategy by threatening price fixers with extremely large fines on one hand, and at the same time, promising the whistle-blower an escape from the huge fine of 331 million pounds. This strategy is dominant because it will provide optimal results to the commission. This is because no firm will collude again due to the fear of having to pay a big amount of fine. Moreover, the existence of whistle-blowers like Micron is another negative factor. The authority will try to allot a contract to the lower bidder, because in this case it will have to pay  £ 200000 only. Whilst, bidders will try to earn maximum profit by cutting down each other, so if the contract is split up into two companies, then the authority has to pay  £220,000 which is less than  £ 300000 and more than  £ 200000. However, if one company succeeds in obtaining the contract, then the authority will have to pay  £220,000 which is again lower than  £ 300000 but greater than  £ 200000. The result of the secret competitive tendering was observed by repeated games, because the bid involves two competitors with many bidding options. Both bidders will try to earn the maximum profit by cutting back the other. Both will be afraid of making high bids, because in that case, one of them will end up losing the contract. In short, a final decision can be reached after playing repeated strategies and assessing the moves of each other. The concept of beauty care industry is as old as mankind. A man is born with the wish to look beautiful and in order to satisfy his wish, he utilizes all his

Family movie review PowerPoint Presentation Example | Topics and Well Written Essays - 250 words

Family movie review - PowerPoint Presentation Example The family concept is highlighted by the main character Kevin Sorbo casted as Ben Walker. The family that Ben is meant to have is that which he marries Kristy Swanson, casted as Wendy, his girlfriend from college. However, Ben drifts from his course and is instead engaged to a beautiful, materialistic lady. A mechanical error with his car makes the story unfold. In the current life, Ben is casted as successful but yet not following the desired path. To be truly happy, Ben has to reconnect with Wendy and it is I this that the family concept of love is clearly brought out. His relationship to Wendy along with their two daughters does not have the fairy tale charm but yet displays resilience and understanding of each other’s emotions and caring for others well being. It is open that for a family to be successful, love has to abound, one which carries not only blood relations but also mutual working towards its success. Despite not having much, Ben actually becomes only a pastor in a small town in stark contrast to his life as a business magnate. The movie reflects that love supersedes all other desires, for wealth and prosperity, and in so doing, makes up for a happy family bound by trust and understanding. The message passed by the movie seems to be, marriage and love are eternal, material possessions are only

Objective and Projective Techniques Assignment Example | Topics and Well Written Essays - 250 words

Objective and Projective Techniques - Assignment Example At such times, projective techniques can provide information about the covert aspects of an individual’s personality (Gregory, 2004). Projective techniques like the Rorschach’s Inkblots or the Thematic Apperception Test use ambiguous stimuli that need to be interpreted by the individual. There are no limits to the kind of interpretations possible; and thus, the test allows the clinician to understand aspects of the individual’s personality that may not be accessible to them otherwise (Anastasi, 1997). The more ambiguous the test material, the more likely it is to elicit honest responses that reflect latent aspects of personality. This is because when the test material is ambiguous, it is difficult for the individual to predict how a response would be interpreted (Gregory, 2004). Projective techniques are often criticized as having less reliability as compared to objective techniques. This criticism comes from the fact that there are many different interpretations of a response, and subjective evaluation can play a strong role in this process (Gregory, 2004). The validity of these tests is also difficult to verify as the motivations they measure are unconscious ones. In order to counter these criticisms, many clinicians have published means of standardizing the interpretations and research that helps in accepting them as valuable clinical tools (Anastasi, 1997). Projective techniques are useful in assessing personality as a global construct and to identify latent anxieties and attitudes (Anastasi, 1997). These tests provide valuable information about factors that the individual is unable to tap directly; and can help in bringing together the results of other objective tests (Gregory, 2004). The one concern is that over exposure to the test material can reduc e the efficacy of these tests; and that the interpretations are best used when supported or complimented by data from other more objective

Family movie review PowerPoint Presentation Example | Topics and Well Written Essays - 250 words

Family movie review - PowerPoint Presentation Example The family concept is highlighted by the main character Kevin Sorbo casted as Ben Walker. The family that Ben is meant to have is that which he marries Kristy Swanson, casted as Wendy, his girlfriend from college. However, Ben drifts from his course and is instead engaged to a beautiful, materialistic lady. A mechanical error with his car makes the story unfold. In the current life, Ben is casted as successful but yet not following the desired path. To be truly happy, Ben has to reconnect with Wendy and it is I this that the family concept of love is clearly brought out. His relationship to Wendy along with their two daughters does not have the fairy tale charm but yet displays resilience and understanding of each other’s emotions and caring for others well being. It is open that for a family to be successful, love has to abound, one which carries not only blood relations but also mutual working towards its success. Despite not having much, Ben actually becomes only a pastor in a small town in stark contrast to his life as a business magnate. The movie reflects that love supersedes all other desires, for wealth and prosperity, and in so doing, makes up for a happy family bound by trust and understanding. The message passed by the movie seems to be, marriage and love are eternal, material possessions are only

Drugs in the world today Essay Example | Topics and Well Written Essays - 1000 words

Drugs in the world today - Essay Example Economic constraints on countries and regions, following unfavorable world economic situations, are among the escalators of cocaine sales in certain parts of the world. The emergence of the growth of the illegal opium in Asia contributed, considerably, to the global spread of cocaine that has occurred over a century. There were trade restrictions on the Chinese empire, by Britain in the 1850s, as part of strategies to end the production and spread of opium. Instead of achieving its goals, the restriction triggered a massive production of illicit opium in the Chinese Empire. The British had placed economic barriers on the Chinese Empire, a move that saw the empire resort to the production of the unwanted opium and subsequently the formation of the Golden Triangle. In the 1910s, there was an increase in the production of illegal opium in China. Restrictions, on trade and other economic acidities, placed on countries producing opium is among the triggers of its production of illegal opi um. Afghanistan produced an estimated ninety tones of opium in 1971, for instance. With intensive restrictions coming from other trade partners of the country because of the production of opium, Afghanistan resorted to dependence on the drug economy. This triggered production to an estimated five hundred tones of opium in 1978 (Chouvy, 2010). Unstable global economic conditions have close relationship with political instability. The drug economy has played a great role in financing the operations of warlords during notable wars of international and local interests. The economic reasons for the rejuvenated growth of the illicit opium were to fund the operations of the warlords on China, which experienced political instability in the 1910s. ... The demand for funds by warlords in the Cold War also triggered an increase in the production of the illegal opium to for financial support of operations of the war. Central America and the Northern Andes are among the most notable areas where the illicit substance trafficking is a serious business and remains an intimidation to the strategies to end illegal drugs (Marcy, 2010). In the Latin America, for instance, narcotics play a great economic role that renders it a challenge to wage war on drugs. The world economy has serious influence in the high spread of narcotic drugs sales in countries as Colombia, Peru and Bolivia. The 1979 change in the cost of oil, globally, triggered the three countries to depend on the sales of narcotics, for instance. The sales of coca and cocaine remained one of the activities that would support the countries because of the reduced income from other sources as export of agricultural products. Because of the significant reduction of the cost of exports of these countries, there was an escalation in their foreign debt amount. To compensate, the countries resorted to sale of narcotics. This elaborates the role of the world economy in triggering the spread of cocaine and posing a challenge to the various anti-drug policies. Question two Cocaine and heroin are the top most addictive drug substances. However, the two drugs display certain extent of pharmacological differences as well as distinctions in their social effects. They have different tastes with cocaine containing a rather unique flavor when consumed while heroin has high level of bitterness upon consumption. The effects of cocaine have no antidotes for suppressions, as

The Need For Depository Systems In India

The Need For Depository Systems In India With the existence of 23 recognized stock exchanges, Indian capital market has been witnessing rapid growth in recent past. However, this growth has not matched with supporting infrastructure to handle the growing volume of paper that has flooded the market choking and existing system. This has caused problems like delay in transfer, long settlement periods, bad deliveries etc. With the view to globalize Indian capital market in a real sense, the government of India has initiated a number of financial reforms that were initiated in 1991 as part of the structured reforms comprising industrial de-regulation, privatization and globalization. A thigh committee on financial system with Sh. Narsihma Rao as the chairman has set up in 1991, which made for reaching recommendations for banking sector and non-banking financial sector to improve the flexibility and operational efficiency of the markets. Securities Exchange Board of India, Reserve Bank of India, Department of Company Affairs and Ministry of Finance are the important regulatory bodies of the capital market measuring the effective and efficient functioning of the market. SEBI also constituted a number of committees such as G.S. Patel Committee to review the system of carry forward transactions in the stock exchanges, Malegram Committee to review the disclosure practices of companies in primary market, Bhave committee to examine problems pertaining to transport shares. The earlier system, a paper based mode, entails cumbersome legal formalities for the purpose of transfer of securities and settlement of transaction theorem. The earlier system suffered from the following shortcomings, thereby arising the need for depository system, these are Lack of supporting infrastructure, Problems in transactions, Delayed settlements, Soaring costs of transaction, Transactions end up as bad deliveries due to faulty compliance of paper work, mismatch of signatures on transfer deeds with specimen record of the issuer, Theft, mutilation of certificates and other irregularities. The modern system i.e. depository system is the system whereby the transfer and settlement of scrips take place not through transfer deeds and physical delivery of scrips which are traditional but through the modern system of effecting transfer of ownership of securities by means of book entry on the ledgers of the depository without physical movement of scrips. History of stock exchanges The Indian stock markets are nearly 128 years old, with the Bombay stock exchange, the oldest of them functioning since 1875. At present there are 23 recognized stock exchanges. Stock exchanges are the most perfect type of market for securities whether of government and semi-government bodies or other public bodies as also for shares purchases and sales of shares are made in the conditions of the competitions. The bargains that are struck in the trading ring by the members of the stock exchanges are at the fairest prices determined by the basic laws of supply and demand. Development in the capital market The reforms for Indian capital market is mainly focused on market regulation, primary market functioning, secondary markets trading, development of a proper debt securities trading market, development of a derivatives market (futures and options), development of an integrated national market system, technological investment in exchanges, investor protection and more foreign portfolio investment in exchanges. SEBI, the regulatory body of the capital market, has been taking various steps and has introduced various guidelines for the efficient functioning of the market and has also constituted various committees to review the existing system and suggestions for further reforms. Deficiencies in the existing system of Scrips Transfer The existing system, a paper based mode, entails cumbersome legal formalities as per section 108 of Indian Companies Act, 1956, for the purpose for transfer of securities and settlement of transaction there on. The present system suffers from the following shortcomings, thereby arising the need for depository system, these are: Lack of supporting Infrastructure Problem in transactions Global Imperatives Problems in dealing with Securities Greater mobility of Securities Cumbersome legal system Need for depository system Indian capital market has been witnessing rapid growth in recent past. However, this growth has not watched with supporting infrastructure to handle the growing volume of paper that has flooded the market, choking our existing system. This has caused problems like delay in transfers, long settlement period, high levels of failed trade and bad deliveries, high-risk exposure etc. These characteristics were normally the attributes of an under developed market. As the market grows, there is need for better system to ensure that such impediment to growth is removed. The foreign investors seeking to invest in India are also apprehensive about the reliability of the post trade settlement mechanism used in India. The biggest deterrent or bottleneck in Indian capital market was largely manual and paper based settlement system that was obsolete for a rapidly growing market. Since 1992, old trading system in Indian stock exchanges has been under constant review. The main deficiencies have been identified in 2 broad areas: The clearing and settlement system in stock exchanges whereby delivery of shares by the seller and payment by the purchaser is made and Procedure for transfer of shares in the name of the purchaser by the company. The new system has eliminated paper work, facilitated electronic book entry of the transfer of securities, permitted automatic and transparent screen based trading in securities, shorter settlement periods and improved liquidity in investment in securities. All this has given impetus to the growth of the capital market in India. The transactions in a stock exchange, earlier involved physical movement of paper (the share certificate) which first changed hand from the seller to buyer on payment of price and subsequently was sent to the company (issuer of the share) for the change of the ownership of the shares to be incorporated in the books of the company. The process of verification of the ownership of the seller and hence validity of the sale took a long time, disabling the purchaser from the selling the shares further while the shares were being transferred in his or her name. Though section 113 of the Companies Act, 1956, stipulates that the company effects the transfer within 2 m onths. In reality transferring shares in ones name took longer. This delay reduced the liquidity of the investor, as during these times, he/she cannot sell the shares. This has proved particularly inconvenient for large investors for whom fast transfers were essential to maintain the liquidity. Apart from this, physical movement of shares also meant the possibility of theft and loss of shares in transit. The magnitude of the problem has increased manifold as the daily turnover in stock exchange has increased considerably. The average daily turnover of BSE itself amounts to Rs. 500 crores with shares of more than 7500 companies, being traded by more than 650 brokers for more than 30 million investors in the country. This has necessitated the use of better and faster transfer system like computerized records as compared to the physical paper (security) Emergence of Depositories There are two depositories that have emerged in India: National Securities Depositories Limited The Honourable Union Finance Minister, Shri. P. Chidambram inaugurated NSDL as the first depository in the country on Nov 8, 1996. It has been promoted by three premier institutions in India the largest mutual fund UTI, the largest stock exchange NSE of India Ltd. Subsequently, the State Bank of India, the largest commercial bank in India has also taken up a stake in NSDL. NSDL provides for electronic ownership, holding and transfer of securities trading in electronic securities on the NSE commenced in Dec, 96 and the first settlement of transactions in electronic securities was successfully completed at NSDL on Jan 7, 1997. The stock exchange Mumbai BSE also extended the facility of trading in electronic securities from December 27, 1997. NSDL is responsible to every individual to every individual investor who holds electronic balances with the depository. The depository participant acts as an agent of NSDL for providing its services to the investors. NSDL has designed the software for the operating systems in such a way that the software systems at the depository participant office are connected. Thus, a highly integrated set up for maintenance of investor accounts through the DPs has been developed and implemented. NSDL has access to all the accounts of individual maintained by the DPs to ensure adequate control. The operating system of NSDL also maintains continuous electronic connectivity with the registrar and transfer departments/agents of the companies whose securities can be dematerialized in NSDL. To all the investors both retail and institutional, NSDL offers the following services: Maintain beneficial holdings through depository participants. Provide for dematerialization and Rematerialisation of securities Dematerialization Rematerialisation Effect account transfers for settlement of trades Allow for receipt of allotment in the electric form Providing pledging, hypothecation facilities for stocks held with it. Receive and disburse corporate actions (only securities) Central Depositories Services Limited This is the second depository after NSDL. This inter connectivity will be established prior to the commencement of business by CDSL. This will facilitate settlement and movement of assets and custody from one depository to another. CDSL has been promoted by the Stock Exchange, Mumbai (BSE), in association with Bank of India, Bank of Baroda, HDFC Bank and Stare Bank of India. It has been able to tie up with as many as 35 brokers till now. CDSL and NSDL both have signed a MoU for inter-depository connectivity on 23rd April 1999. The MoU covers the understanding between the depositories for inter-depository transfers arising out of transactions not settled through the CH/CC (off market). The procedure for inter-depository transfers between CDSL and NSDL arising out of transactions settled through a CH/CH (on market) are expected to be finalized separately. The Depositories Act, 1996 The Depositories Act makes a provision for the setting up of multiple depositories in India. The investor has been granted the option of holding securities in a physical or dematerialized from. Thus it is a matter of choice for the investor as to whether he wants to avail of depository services. The depository has been entrusted with the responsibility of indemnifying beneficial owners for any loss caused due to negligence of the depository or its participants. For holding securities in the depository, the two routes that are adopted by depositories world over as: Immobilization In this the depository holds the securities in the physical form in its own vaults, but transfer of securities takes place through book entries. Dematerialization In this the securities in physical form are shredded and corresponding credit is made in the form of electronic balances that are maintained in the depository account. The concept of a depository has made a late entry into our country so we are fortunate to have the advantage o hindsight gained from the experience of other depositories the world over as well as adopting the latest technology. Thus, the law in our country has preferred the demat route. The demat securities will be identical and interchangeable as they will not have any unique characteristics such as distinctive number of folio. The depository will facilitate dematerialization of securities. The investor has the option of holding securities in the physical form or in the depository form. He can choose not to opt for depository system by requesting issue of physical certificates. The depository will, thus provide for Rematerialisation. All rights with respect to the securities held in the depository will be with the beneficial owner (investor) and not with the depository, the depository acting as the registered owner only. When transacting through a depository, the investor will not be required to pay stamp duty on transfer of shares within the depository. The depository will interface with the investors through market intermediaries called DPs. The depository will hold beneficial owner the level in formation through its network of DPs. The depository is obliged to provide this information to the issuer company or its registrar and transfer agent at regular intervals. This will facilitate proper distribution of benefits arising out of the investors holdings such as dividend, interest, bonus and rights as on a given record date by the issuer company or its registrar and transfer agent. The SEBI Regulations, 1996 Based on the depositories ordinance, SEBI has notified regulations on 16th May 1996, which specify the norms for functioning and operations of depositories. The depository system is very similar to banking environment. Thus, while a bank performs the function of holding, transferring and allowing withdrawal of funds, a depository performs the function of holding, transferring and allowing withdrawal of securities. A bank reaches out to the masses by setting up its branches. Similarly, a depository reaches out to the general investor through its agents that are the DPs. The regulations have selected various categories of market participants, who are eligible to become DPs and have a well-established customer interface network and are therefore the ideal choice to become the agents of a depository. The categories are: Public Financial Institutions Scheduled Banks RBI approved Foreign Banks operating in India. State Financial Corporations Certified custodians of securities Clearing corporations of stock exchanges Registered stock brokers Non-Banking Financial Companies. Entities desiring to become DPs must apply to the depository and are required to be recommended to SEBI by the depository. If approved and registered by the SEBI, the DP can be admitted on to the depository. The depository has to formulate its own set of criteria for selection of participants. The regulations require the depository to list out through its byelaws the securities, which are eligible to be admitted to depository for dematerialization. Equity shares, debentures, warrant, bonds, units of mutual funds etc. are part of list of eligible securities. The depository is empowered to set its own criteria for selection of securities and make securities eligible to be maintained in the form of electronic holdings on the holdings of the depository. Agreements should be entered into by the following entities: Depository and every participant Participant and every client Depository, issuer company and the registrar The drafts of these agreements are to be included in the byelaws and to be approved by SEBI. It is important that participants are connected to the depository through a continuous electronic communication system. The same is true for registrars or corporates communicating with the depository. In addition, for enabling settlements of securities, the depository is also to be connected electronically to clearing entities. This imposes the need for automatic data processing systems with necessary security features and forms one of the criteria for selecting securities for dematerialization. The depository required to ensure that sufficient safeguards are there to protect the data available with it and with the participants. To reduce risk in operations, the regulations stipulate that the depository and DPs must provide for, adequate insurance cover as well. Since the depository acts as the source of information for the registrar in terms of providing beneficial ownership details, the depository has to reconcile data internally with the participants to ensure validity of data. The regulations require this reconciliation to be carried out on a daily basis. Further the depositories and the registrar will also reconcile balances on a daily basis and periodic basis. SHOWING THE DEPOSITORY INTERFACE WITH THE INVESTOR AND THEIR BUSINESS PARTNERS NSDL ISSUER RT AGENT CLEARING HOUSE CLEARING MEMBER DEPOSITORY PARTICIPANT STOCK EXCHANGE TRADING MEMBER INVESTOR NSDL is electronically linked to its DPs, the RT department of the issuer co. and the clearing corporation/ clearing house of the stock exchange. This is done in order to facilitate the settlement of trades and to perform a dealing reconciliation of all the accounts balances with NSDL. The entire system is called the NEST (National Electronic Settlement Transfer) system. Thus a higher integrated set up for maintenance of investor accounts has been developed and implemented. Constituents of Depository System Depository Depository Participant Beneficial Owner Issuer Benefits/Advantages of Depository System Benefits of depository system are: To the Nation Growing and more liquid capital markets to provide financing and development stemming from more efficient post trade systems with reduced transactions costs. Increase in competitiveness in the International market place and attracting investors and fund managers by complying with stipulated international standard for and efficient and risk free trading environment. Improved prospects for privatization of public sector units by creating a conducting environment. Restoration of faith in the capital market on the participants with system to minimize settlement risk and frauds. Considerable reduction in the delay in registration which can currently impact trading. To the Investing Public Reduction of risks associated with loss, mutilations, theft and forgery or physical scrips. Elimination of financial loss owing to loss of physical scrips. Greater liquidity from speedier settlements and reduction in delays in registration. Faster receipt benefit and rights resulting from corporate action. Improved production of shareholder rights resulting from more timely communication from the issuers. Reduced transactions costs through greater efficiency. To issuer Upto date knowledge of shareholders names and addresses. Savings in costs of new issuers from reduction in printing and distribution costs. Increase in efficiency of registrars and transfer agent functions Better facilities for communication with shareholders conveying benefits of corporate actions and information notices. Improved ability to attract international investors without having to incur the expenditure of issuance in overseas market. Objectives of the study To know the perception and viewpoint of the investors regarding depository system. To know the satisfaction level of investors regarding depository services. Related Researches Alton (1994) found the principles of converting shares into dematerialized form. He also commented that with a grand start the concept of demat of shares in Indian Market is all pervasive and set to conquer the stock market. George (1996) studied the growth and the dematerialization of products and found that the concept of dematerialization is coming at a very fast pace. Kumar (1998) studied the advantages of dematerialization and opening of Demat account. He also compared the effect on trading of shares of the companies have dematerialized their shares and who have not dematerialized their shares. Mittal (1998) presented an extensive information on dematerialization of shares, their advantages, investor grievances and insurance aspect related to dematerialized shares and found that a very large potential of dematerialization of shares exists in the Indian Market. Cholamandalam (1998) conducted research on requirements to be fulfilled by a company to get its shares listed at a depository so that they can be easily dealt in dematerialized form. Hughes India Limited (1999) conducted a research to study the benefits and drawbacks, which are to be borne in mind by company that is planning to dematerialize its shares and get them registered with NSDL. Law (1999) in his article Depository Revolution has discussed that depository is not just removing fake shares and bad deliveries from the capital market but to prove a great catalyst for reform. The depository is a reality today. The concept of depository is set to revolutionize trading practices, reduce transaction costs and increase investor safety. Kumar (1998) in his Article Demat trading simpler the better has shed light on the different fees structure charged by NSDL from depository participants and by depository participants from the investors. NSDL charges nominal fees under three heads i.e. transaction fees in case of purchases, custody fees and rematerialisation fees. Gajra (1999) in his article Claim your rights has provided us the useful information that the investors get the compensation or the loss due to the depository participants mistake. The investors for protecting their return should give debit instruction to their DPs for sale at least a day or two before settlement day. Then the investor has to look for an instruction carried out properly. If he failed to get it, then he should approach NSDL, for arbitration. DPs are personally liable for their losses. This article was given in regard when SCHIL, one of the largest DPs failed to transmit instructions of its investor-clients to NSDL on time before settlement pay in. Saikia (1999) in his article Compulsory demat within a year has shed light on the views expressed by Ministry of Finance that one year has been set in adopting the full demat route for primary and secondary market shares. Research Methodology The study is based on descriptive research design. The primary data was collected and used for the research purpose. Primary data was collected by survey with the help of a questionnaire. The questionnaire was administered by the personal interview i.e. questions were asked from the respondents in a face-to-face meeting and the study was conducted with the help of pre-structured non-disguised questionnaire. Respondents were interviewed with the help of structured questionnaire. An investor residing and availing Depository Services in Ludhiana was taken as a sample. In the present study, non-probability sampling technique i.e. convenience sampling is used to collect the sample. Here in the study, population consists of all the investors of Ludhiana and a sample of investors have been taken from it. It is a convenience sampling because the respondent investors are chosen from those who happened to visit the office of a particular broker and the brokers themselves. The respondents were interviewed with a structural questionnaire by the researcher. A smaller sample but well selected sample may be superior to a larger but badly selected sample. A total of 100 respondents were selected from the city for the study. Investors ranked various advantages of depository. Rank was determined by computing the weighted average i.e. 4 points were attached to rank first, 3 points to rank second, 2 points to rank third and 1 point to rank fourth. Then for calculating ranks for various advantages, points allotted by investors were added and divided by 100 i.e. sample size. The advantage with the highest weighted average was ranked first and the advantage with the lowest weighted average was ranked fourth i.e. last. Similarly, the investors ranked problems faced by investors in depository system. Weighted average method was used. For rating the satisfaction level regarding depository services and the investors view point regarding depository system, weighted average method as well as factor analysis were used. The points were given as such. For highly satisfied +2, for satisfied +1, for indifferent 0, for dissatisfied -1 and for highly dissatisfied -2. Results of the Study Respondents Profile As per the study, majority respondents were professional i.e. 33% such as C.As, MBAs and C.S., where as 22% were post-graduates and the remaining 45% were graduates. The study found that majority of the investors i.e. 46% belonged to age group 30 or less than 40. 18% of the investors were belonging to age group 20 or less than 30, 26% of the investors were belonging to the age group 40 or less than 50 and 10% of the investors belong to the age group 50 or more. As per the study majority of the respondents i.e. 44% of the investors were found operating in the capital markets for 6 years or more. Whereas 29% of the investors have been operating for 4 years of less than 6 years, 18% have been operating for 2 years or less than 4 years and the remaining 9% have been operating for less than 2 years. As per the study, majority of the respondents had opened their demat accounts in year 2000 and 1999. The Different Sources Of Information From Where The Investors Came To Know About The Depository System. Sources of Information No. Of Investors Percentage Brokers 42 42 Friends 6 6 Newspapers Magazines 36 36 T.V. Programmes 2 2 Others 14 14 Total 100 100 As per the study, majority respondents had brokers, newspapers and magazines as the best source of information regarding depository system. The Depository Participants With Whom The Investors Had Opened Up Their Demat Account Depository Participants No. Of Investors Percentage SHCIL 30 30 Master Capital 22 22 LSE Securities 16 16 Karvy Consultants 18 18 Others 14 14 Total 100 100 The study revealed that Majority participants had opened their accounts with Stock Holding Corporation of India Limited followed by Master Capital, Karvy Consultants, LSE Securities and other depositary participants. The Reasons For Opening Demat Account With Particular DP By The Investor The respondents were asked to tick the various factors being considered for opening demat account with a particular DP. Reasons Percentage Nearness to location 15 Fast transaction 30 Infrastructure Facility 25 Good client dealing 15 Goodwill of the Organization 10 Others 05 Total 100 As per the study, the major factor contributing in selecting the depository was Fast Transaction followed by other factors such as Availability of Proper Infrastructure, Client Dealing, Goodwill of the organization, approachability etc. The Ranking Given By The Investors To Various Advantages Of Depository System Advantages Mean Scores Ranking No scope for any risk of loss, theft or fraud regarding share certificates 1.32 1 Investment is highly liquid 1.96 2 No stamp duty 3.9 4 Bad deliveries are almost eliminated 2.82 3 The study found that majority of the investors were of the view that the depository system would overcome the chances of loss, theft or fraud as a first advantage followed by other such as liquid investments, elimination of bad deliveries and absence of stamp duties. The Ranks Being Given By Investors To Different Problems Of Depository Services. Problems Mean Scores Ranking Not fully aware of the mechanism 3.64 4 Fear of enquiries from Income Tax Department 2.45 3 Increase in transactions costs 2.27 2 Difficulty in maintaining accounts 2.25 1 Increased paper work 4.39 5 As per the study the investors thought maintenance of accounts as a major problem of Depository System and ranked it at first place. The study highlighted the other problems such as increase in the cost of transaction, fear of enquiries from Income Tax Department, not full awareness about the system and increased paper work. Satisfaction Level Of The Investors Regarding Depository Services Attributes Mean Scores Satisfaction Level Dealing of DPs 1.6 Highly Satisfied Fees structure of DPs 0.94 Satisfied Service time of DPs 0.32 Indifferent Infrastructure Facilities of DPs 0.97 Satisfied Dematerialization/Rematerialisation procedure 1.14 Satisfied The study found that the investors were highly satisfied with dealing of Depository participants and satisfied from other services such as fee structure, infrastructure facilties and demateralisation/rematerialisation procedures. However, many of the respondents were found indifferent from service timings of DPs. The Investors View Regarding The Different Factors Of Depository Services Sr. No. Factors Mean Scores View Point 1 More transparency in depository system 2 Strongly Agree 2 Fear of losing physical possession of share certificates -1.36 Disagree 3 More cost involved in opening, maintaining and closing of demat account 1.05 Agree 4 Manipulation done by DPs and Brokers -0.02 Indifferent 5 Burden on small investor has been increased 0.21 Indifferent 6 Cost of Depository System matches with the revenues from it 1.22 Agree 7 Demat process is a lengthy one 1.14 Agree 8 Business for brokers has been increased 1.58 Strongly Agree 9 Need of single Depository 0.02 Indifferent 10 Demat has a bright future

A Sight in Camp in the Daybreak Gray and Dim and I Hear America Singing :: Hear America Singing Essays

A Sight in Camp in the Daybreak Gray and Dim and I Hear America Singing America the great, land of freedom, home of the brave--each of these phrases has been used to describe the United States of America. Walt Whitman was a man who lived through many tough times in this country, but who would prosper as a poet. He was personally affected by all of the death and destruction that he witnessed during the Civil War. "A Sight in Camp in the Daybreak Gray and Dim" and "I Hear America Singing" have some fascinating similarities but include many differences. Although both poems were written by the same man, he seemed to see America in a different light when writing each poem. Each piece uses different tones and images, but they are tied together by the style of writing and use of America as a main subject. In "I Hear America Singing" and "A Sight in Camp in the Daybreak Gray and Dim," Whitman uses differing tones, images, styles of writing, and even different themes to show the splendors and downfalls that America can bring. "I Hear America Singing" and "A Sight in Camp in the Daybreak Gray and Dim" have two very different tones about the same subject. "I Hear America Singing," this poem has a very cheerful, happy, and robust tone which is evident even in the title. Whitman describes many different types of people singing "their strong melodious songs." The different trade each person has represents different ethnic backgrounds in the people of America. Whitman writes this poem to show how wonderful America is and how much he loves living here. "A Sight in Camp in the Daybreak Gray and Dim" has a much different tone. During the civil war, Whitman's brother was wounded while fighting. His experiences while working in hospitals full of wounded and dying people inspired him to write such a dreary poem. Whitman's tone throughout the whole poem is solemn and dreadful. Describing three dead soldiers, Whitman seems to write how cruel and unjust people have been in killing the young, old, and even wh at he sees as "the face of the Christ himself." In each poem, Whitman uses opposite tones to describe America at different times and in different ways.

Different Types of Mutual Funds and Their Investment Objectives :: Business Finance Investment

Different Types of Mutual Funds and Their Investment Objectives Mutual funds are an investment vehicle which pools the money of many investors. The fund's manager uses the money collected to purchase securities such as stocks and bonds. The types of mutual funds vary according to the fund's investment objective. A fund's investment objective will usually seek capital gains, income, or a combination of both. The basic types of funds are described below. The first types of mutual fund I will discuss are â€Å"Money Market Funds.† Money market funds seek safety of the principal by investing in high quality, short-term securities. This type of fund is designed so that the investor's principal should not decrease in value. However, there is no guarantee that this will always be the case. A money market fund seeks to provide a regular distribution of income which is determined by short-term interest rates. The second types of mutual funds are â€Å"Bond Funds.† Bond funds carry more risk than money market funds and are often used to produce income (retirement) or to help stabilize a portfolio (diversification). The primary types of bond funds are: municipal bond funds (issued by state and local governments), corporate bond funds (debt obligations of U.S. corporations), mortgage-backed securities funds (securities representing residential mortgages), and U.S. Government bond funds (U.S. treasury or government securities).

Conflict Identification and Resolution

Conflict Identification and Resolution BUS 610: Organizational Behavior Currently I am employed at Bank of America, they [Bank of America] established a new department called the Enterprise Estate Unit where deceased customers accounts are handled. When we the employees were notified that the Enterprise Estate Unit was being established everyone was excited because it was a chance to move into a different line of business.Bank of America associates are not allowed to â€Å"post out† or apply for different positions until they have been at their current position for at leas a year, however when associates were notified about the new department the advice given by human resources was all associates could apply with approval of their manager. With that new information associates (new hires and tenured associates) apply to be in the new department. The conflict arose when new hires were being hired to move to the new department over the tenured associates and the tenured associate s did not think that was fair.After complaints were issued to the site leader about new hires being picked over the tenured associates, the site leader had to investigate why new hires were being allowed to post out to different positions. After investigation the site leader found out the information given by the human resource department was incorrect, only associates that had been with the company for a year or more were allowed to apply for the position. Recruiters that interviewed associates for the position also knew that only associates that had been with the company for a year or more could apply for different positions.Poor communication was the cause of this conflict. There was a lack of external communication, the communication between â€Å"the company’s staff and clients, suppliers, and vendors (Kondrat, 2009). † Applications were sent to a third-party recruiting company that did not know the policy of only posting to positions after being with a company fo r a year. Because employees did not receive clear direction, the rule is that associates could only apply for positions after a year of being with the company, however the posting stated that with supervisor approval, anyone could post for the position.Consequently, employees self managed and created their own rules and priorities, which differed from the organization. Poor communication is a big problem that causes conflict in an organization. Chris Joseph said in his article that in a workplace setting lack of communication leads to conflict, which can harm an organization, and poor communication creates conflict in a number of ways, the types of conflict that could arise due to the lack of communication or the lack of communication are: creating uncertainty, lack of loyalty, and rumors and gossip, (Joseph, 2012).In the situation previously described the two biggest conflicts that arose because of the lack of and poor communication was the lack of loyalty and rumors and gossip, wi th rumors and gossip being the biggest problem. â€Å"If employees don’t know the intent of their co-workers or the company, they may resort to speculation. Whether rumors develop regarding a company merger or about favoritism toward a single employee, gossip creates a hostile work environment (Baldwin, 2012). Distributing correct information would reduce gossip and also ease employees mind and make them feel like they are valued. In an organization effective communication is an essential element, especially in a successful organization. Effective communication is needed to process and send information, ideas, thoughts and ideas between members of the organization. Lack of loyalty is also a result of lack of communication. A sense of employee identification fosters company loyalty [†¦] With a lack of communication, your employees may identify less with your organization. They may look elsewhere for a job in which they feel a vested interest (Baldwin, 2012). † The feeling of a lack of loyalty is another conflict that arose due to the lack of communication. Many of the associates that were looked over for the position left Bank of America and found positions with other companies because they felt the time that they invested with the company was not valued.Unfortunately the site leader had to play the role of the â€Å"Devils Advocate† but, the conflict was resolved and certain measures were taken to make sure that a situation like this would not happen again. The site leader did not revoke the position from the new hires that were offered the position in the Enterprise Estate Unit, however the new hires that had interviews scheduled for the position were unable to interview, and the tenured associates that did not get interviews offered to them because the interview quota was filled were able to get interviews and if qualified they were hired.The site leader gathered all of the associates together and made sure associates understood tha t no matter what postings say that if you [associates] had not been with the company at least a year they were not allowed to apply for positions. Also a new rule was applied, and that rule is that all applications are not allowed to go straight through to the recruiters; they had to go through human resources to make sure the employees are qualified. References Baldwin, A. (2012).Lack of communication as a weakness in organizations. Retrieved from http://www. ehow. com/info_8773766_lack-communication-weakness-organizations. html Joseph, C. (2012). How does a lack of communication cause conflict in the workplace?. Retrieved from http://smallbusiness. chron. com/lack-communication-cause-conflict-workplace-10470. html Kondrat, A. (2009, February 12). Effective communication in the workplace. Retrieved from http://suite101. com/article/effective-communication-at-workplace-a95815

Mktg 205 Unit 4 Ip Principles of Marketing

Carrie Cunnien American Intercontinental University Unit 4 Individual Project MKTG 205 – Principles of Marketing Abstract This is a single paragraph, no indentation is required. The next page will be an abstract; â€Å"a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly† (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3. Introduction Remember to always indent the first line of a paragraph (use the tab key).The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. Definition of Marketing This content comes from the Unit 1 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission. What is the definition of marketing?My definition is basically, what customers want, when they want it, where they want it, and at a price they are can afford to pay. Well I soon found out that everyone has their own take on the definition of marketing. These three I felt were the best because they made the definitions easy enough for me to grasp what exactly marketing means. The first source I used was from our text book Marketing tenth edition by Kerin, Hartley & Rudelius, (2011), their definition of marketing is it focuses on assessing and satisfying the needs of consumers. The second source was from Marketing. 2005), In International Encyclopedia of Hospitality Management, they claim marketing is the distribution of ideas, goods, and services. The last source I used was marketing. (2003), In The Macmillan Encyclopedia, their definition is a market of goods and services which is part of the marketing mix. This consists of four parameters packaging, product, pricing and place. They also feel that a company needs to keep up on the times and change their products to the consumer’s needs. This is the ultimate goal of all marketers and their companies. Introduction of Product/ServiceThis content comes from the Unit 1 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission. The company that I chose to do my research on is Chocolate Bar: Food and Agriculture: Candy Manufacturing: Hersey’s Candy Company. I chose this company for many reasons because they are able to promote a product that can satisfy just about every person out there in the world. They have candy for every type of person imaginable.They have a variety of products for the chocoholics, health fanatics , and baking fanatics. These are all people that they promote their products to. Based on your definition, analyze whether the company should be considered good marketers or not. I would say that this company is definitely earned its reputation as a good marketer. They always find new ways to keep their loyal customers to keep coming back for more and more. Also the company has been around since 1894 and has been growing steady ever since. I think this speaks volumes of how well they promote their products.They listen to customer needs and wants and develop new ideas constantly. Which I believe are all elements of a great marketer. They also have their products world-wide which consists of 90 different countries. With Milton Hersey the founder of the Hersey Company is known for his humanitarian services like the school for orphans, creating a community and housing for all its 12,000 plus employees and executives according to, Milton S. Hershey: The Man and His Legacy/ The Hershey Co mpany. Situation Analysis — Marketing Environment Forces Impacting Product/Service This content comes from the Unit 1 Individual Project.Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission. Market Force 1: Description and Analysis of impact on product/service The technological environment changes rapidly, and provides a strong tool for, marketers, consumers, and manufacturers. This age of information makes it possible for almost anyone to receive, or send information quickly according to Kerin, Hartley & Rudelius, (2011).This information is not limited to text, and it may include pictures, graphics, purchase options, and the ability to provide custom selections for a host of products. For the savvy marketers at the Hershey Company this opens the door to a wide variety of consumers. Market Force 2: Description and Analysis of impact on product/ service The economic environment plays a large role in marketing according to Kerin, Hartley & Rudelius, (2011). The economic environment force is the income, expenditures and resources that affect the cost of running a business and household, according to Kerin, Hartley & Rudelius, (2011).The impact this has on the Hersey Company is keeping prices affordable and production costs down. Market Force 3: Description and Analysis of impact on product/service In addition the social environment is the demographic characteristics of the population and its values, according to Kerin, Hartley & Rudelius. (2011). Also changes in this force can have a dramatic impact on marketing strategies, for example: the obesity epidemic in America has caused consumers to convert to healthy eating habits. This conversion has resulted in a reduction of confections consumed by some families.With the consumers eye on how corporations operate Hershey’s marketers must be ever vigilant to ensure the compa ny’s reputation remains positive. If a corporation is seen as having less than acceptable business practices consumers may decide to spend their money elsewhere Kerin, Hartley & Rudelius. (2011). Strategies to Overcome the Threats Some of the technologies strategies that the Hershey’s Company needs to overcome are a rapid exchange of information which allows consumers the opportunity to quickly spread news of any unsatisfactory experience or transaction they may have endured with the Hershey Company.Further once a negative incident is noted it has the ability to snowball as it is passed forward from one consumer to another. The economic strategies The Hershey’s Company needs to overcome are given the state of the current economy; consumers are less likely to purchase luxury goods. While chocolate bars are an inexpensive item consumers give consideration to their choices. With the wide variety of chocolate bars available commercial exposure to consumers must be c onsistent and of high quality (Mitchell, 2008).The social strategies that the Hershey’s Company needs to overcome is; having a responsibility to educate consumers on how confectionery can be a part of a balanced diet and a healthy lifestyle. Strategies to Capitalize on the Opportunities The technology strategy that Hershey’s Company capitalized on was commercials and television ads that are high in quality and that have catchy tunes and providing technical support and expertise to organizations such as the World Cocoa Foundation and the United States Food and Drug Administration, according to the Hershey’s Company website, (2009).On the social side the Hershey Companies strategies to capitalize on certain opportunities where, given the concerns of families of the health aspect of the Hershey’s candy they capitalized on this by responding to these concerns with sugar-free versions of some of our most popular products as well as snack-size and individually wrapped miniature items (most under 100 calories per piece) to enable portion control that meets the dietary needs of consumers, according to the Hershey’s Company website, (2009). In addition, we are involved in several efforts to promote healthy eating habits, weight control and exercise.They not only see to it that the community gets educated but also gives back to the community where they live and work by doing this they gain their support which enables them to succeed. On the social force, Hershey has responded to these concerns with sugar-free versions of some of our most popular products as well as snack-size and individually wrapped miniature items (most under 100 calories per piece) to enable portion control that meets the dietary needs of consumers according to the Hershey’s Company website, (2009).In addition, we are involved in several efforts to promote healthy eating habits, weight control and exercise. Marketing Strategy: Target Market(s) & Positioning T his content comes from the Unit 2 Discussion Board and Individual Project. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 2 grading, those should be made with this submission. There are five stages a buyer passes through when they make choices about which products and services to buy. They are the first stage which is problem recognition, which means perceiving a need.The second stage called the information search is when you seek out the value of a purchase. The third stage is called the alternative evaluation and this is when a consumer assesses the value of a product. The fourth stage is when a consumer decides to make the final purchase decision and what the buying value would be. The last stage called the postpurchase behavior is when a consumer decides what the value in the consumption or use of a product would be if they indulged in the product and made the purchase, according to Kerin, Har tley & Rudelius. 2011). These are all stage in which a consumer finds themselves in when they decide to make that purchase. It is these actions that they will take in purchasing and using products and services. Out of the four factors influencing buyer behavior cultural, social, personal and psychological I decided that for the Hershey’s candy it would be personal and social. The reason I say this is because chocolate is a personal preference. It is what a person sees in the product that gets their attention and makes them want to buy that item.The social aspect of the Hershey’s candy bar is also this behavior because income level and consumption habits are major parts to the social class. Not to mention the price is cheap enough for them to indulge in a chocolate candy bar. In today’s market there is a need for healthier products in which Hershey’s has come through on. They have quit a few healthy products that better their chances of the consumer buying not only for themselves but also the family as well. For Hershey’s they use all different ads to appeal to all types of generations. For instance at Christmas they will run ads that target parents and children.The parents because they are the ones that will purchase the items and the children are the ones that will say what they like the best and that will be based on what ad they feel caught their mind and make them want to have that instead of a different item. Also Halloween, Easter, Valentines and the summer time, (such as parades) are all hot times for marketers to really step up to the plate and out beat the competitors for the consumers to want to buy their products because the volume in candy sales at this time are extremely high. According to Almond, S. (2009) he eels that with the economy in a slump this is when consumers will buy more chocolate than any other time because apparently there is nothing more soothing to a financially insecure than a candy bar because it is cheap and a quick fix when a person is hungry. Statics have found that in recent eras of depression the economic turmoil the consumers crave is the luxury of cheap sweets. Marketers and company officials understand that it is not always possible to charm everyone all the time in the same way. Further different groups or market segments require different relationships.This is to say that while some shoppers will be delighted with coupons or contest type promotions others would prefer free shipping or discounts for bulk purchases. In an effort to please both groups different approaches are used to present products, in ways and places that appeal to each group. With this in mind marketers zero in on customers in particular groups with the intention of presenting products and service in a way that best suits the particular group. This practice is known as market segmentation according to Kerin, Hartley & Rudelius, (2011).Additionally few companies have the capacity or desire to pr ovide truly exceptional products and service to everyone on every occasion. The process of segmentation enables marketers and companies to pinpoint consumer’s needs or desires. Segmentation does not necessarily eliminate some consumers; rather it enables the marketer to reach them in a different way according to Kerin, Hartley & Rudelius, (2011). Segmentation bases that may be profitable for Hershey’s chocolate bars are geographic, demographic, and psychographic. Geographic factors will be most relevant in the international markets and the business markets.In general Geographic’s are not relevant to the sales of Hershey’s chocolate bars. Except of course in the cities where the Hershey Company operates manufacturing plants. Demographics will have relevance based on who is doing the shopping, and how tight the budget is. Psychographics may prove the most profitable choice for market segmentation in the case of Hershey’s chocolate bars, according to the Hershey’s Company’s website. Also some lifestyles and personalities have an aversion to consuming chocolate the marketer’s efforts are better used elsewhere.Additionally because some lifestyles and personality’s include pleasure in the simple things segmentation by psychographics can separate these two groups according to Kerin, Hartley & Rudelius, (2011). Consumer buying behavior begins with how a product is marketed. Marketing includes the product itself, the price of the product, the products availability, and how and where the product is offered according to Kerin, Hartley & Rudelius, (2011). If a consumer feels that a product is too expensive or difficult to find many consumers will turn elsewhere for comparative products.Additionally if a consumer is not excited by the appearance of the product, or pleased with the way it is presented these consumers are likely to look for alternatives. Other factors that affect buying behavior are the social an d cultural environment that consumers live and work in, along with the consumers personal and psychological feelings. Each potential costumer is an individual, however buyers are members of groups and these groups affect buying decisions, sometimes subtly sometimes not. Further each individual is likely a member of several groups.Groups include family, friends, neighborhoods, religious affiliations, and others including nationalities according to Kerin, Hartley & Rudelius, (2011). Furthermore how the market appeals to these groups is paramount in some buying decisions. If a group places importance on a specific product the group members are apt to purchase that product or something similar at some point. The final purchase comes about due to a number of reasons. First the repeated exposure to it enforces a need for it, and then it becomes clear that the product is superior because everyone likes it and keeps using it.Finally the consumer decides they are able to afford it based on t he fact that other members in the group were able to buy it. Furthermore there are consumers who will buy the Hershey bar regardless of the price just because they are loyal consumers of Hershey products. Then there are consumers who will buy the chocolate bar that costs less or the chocolate bar that first catches their attention. The wise marketer understands that no one factor effects buying decisions all the time, but several factors work together within the consumer to create final buying decisions.Business to business marketing. Geographically speaking the Hershey Company will target their marketing strategy to business owners who operate or supply concessions or vending machines, along with grocery stores, and various retailers who sell snack foods. Local Business owners. These business owners will likely purchase the products in large quantities and with some regularity. Foreign Markets. In foreign markets this approach eliminates the need to reach individual consumers and a llows the local retailers to market the Hershey bar in ways they know will reach their customers.Demographics. When thinking in terms of demographics the target market for Hershey’s Chocolate bars might be parents who are of average income, and have one or more children. Age. 25 – 45. This target market will be profitable if the marketer remembers to market to the parent while embracing the family as a unit. Gender. Males and females are likely to be the main shoppers in many households these shoppers are the target market in this segment. Income. $25,000+ per year.Hershey’s chocolate bars are a convenience item and something of a luxury, persons with incomes lower than $25,000 per year are not likely to be regular consumers of luxury food products. Psychographics. Psychographic market segmentation will provide a target market of fun loving, happy people who embody a sense of enjoying every moment of life. Subscribe to Family Circle Magazine and the Disney Chann el This market segment has the potential to produce a growing population of loyal Hershey’s customers. Frequent amusement parks, county fairs, and children’s sports activities.This group will purchase Hershey’s chocolate for the pure joy of it, and will most likely introduce Hershey’s chocolate to their friends and family. According to the Nestle New Strategy, (2006), reports on the corporate strategy being employed by Nestle Corp. The company is planning to reorganize so that its wide product range can adapt to dynamic emerging markets. The company is aware on the need to calibrate their business strategy despite 20. 7% rise in net profits in 2005. Nestle is repositioning its products towards nutrition, health and wellness.The company also plans to build a new facility in Brazil to manufacture goods for low-income populations. The Mars Corporation positioning in the market consists of being the first confectionery company in the US to voluntarily impleme nt Guideline Daily Amount (GDA) nutrition labeling on all of its chocolate, non-chocolate confectionery and other food products. All packages will be redesigned to feature new graphics on the front and back of packages, which contain consumer-friendly, clear and easy to understand nutrition information that will help consumers make informed choices at the point of purchase.This announcement is part of a global initiative Mars is undertaking around the world. â€Å"Our redesigned labels are the latest examples of Mars' commitment to health and nutrition. By providing clear, concise and understandable information to consumers about what's inside all of our products, we will help them to make informed decisions about the foods they eat,† according to Bob Gamgort, president of Mars North America, (2008) â€Å"We make every effort to go beyond what is expected of a global food company. The product that the Hershey Company has competitive advantage over Mars and Nestle is the fact that they target the older generation with smaller bit size candies. The reasoning for this is because they are targeted them with the knowledge that smaller is healthier and less calories because the pieces are bit size. Not to mention an adult will consume less because they are more conscious of what they are putting in their mouths than say children and younger adults will. Another advantage that the Hershey’s Company has over other competitors is it is now targeting consumers that want a snack that is a 100 Calorie Bar and healthy.Hershey’s has come out with exactly those kinds of items such as York Peppermint, Wafer Bars, Reese's Peanut Butter Wafer Bars, Hershey's Pretzel Bars, Hershey's Special Dark Chocolate Bars, Hershey's Crisp Wafer Bars, Hershey's Whipped Vanilla Bars, which is more than any of the competitors have out in this category, according to the Hershey’s Company website. The Hershey Company will build their value proposition on product and image. The Hershey Company uses a value proposition of â€Å"more for the same† as stated by Kerin, Hartley ; Rudelius, (2011).To family’s who want time together and a taste of the good life Hershey’s Chocolate will evoke the sweetest memories and help create new ones. Product/Service Overview and Strategies to Consider This content comes from the Unit 3 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 3 grading, those should be made with this submission. The Hershey’s Chocolate bar is classified as a convenience product. Products classified as convenience products are generally inexpensive and easy to find.In order to market convenience products successfully marketers must ensure that prices remain low or equivalent to competitor’s prices. Additionally the products must be of consistent quality and packaged attractively. This author preferred the older type packaging with the chocolate wrapped in foil and slipped in to a paper sleeve. However it is clear there is a need for secure wrapping with one fully sealed package. This new packaging seems difficult to open without damaging the perfect shape of the chocolate bar but it cannot be tampered with as easily as it could have been with the previous wrapping.This is evidence that the Hershey Company is paying attention to what consumers need even when convenience must be secondary in order to ensure product safety. When marketing the Hershey’s chocolate bar some important factors in addition to packaging are; how to promote the Hershey brand, labels that identify Hershey products, where Hershey products will be sold, and how Hershey’s products will be displayed in retail locations. For example with convenience foods the items at eye level or within easy reach are more likely to be purchased than the same type of item on a high shelf or a low shelf.This simple pla cement can make a large difference in total sales over a period of time. The marketing strategies in use with the Hershey chocolate bar are to offer more for the same. This can be accomplished with a combination of great tasting chocolate at a reasonable price, prominent placement on store shelves, and providing clear indications that our products are Hershey’s products. Everyone knows that a Hershey bar is a Hershey’s product but how many people know who produces snickers or M;M’s? Pricing Strategy This content comes from the Unit 4 Discussion Board.Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 4 grading, those should be made with the Unit 5 Individual Project submission. When pricing Hershey’s chocolate bar’s marketers must consider several factors. Consumer’s expectations of the chocolate can directly affect the price. For example; Hershey’s pro mises a bit of happiness with each bite. On the other hand Godiva chocolates appear to be a cut above the average chocolate bar, and because of this expectation for something special Godiva chocolates sell at higher price. Another factor to consider is the actual cost to produce the chocolate bar. The price should cover the cost of production, overhead, and distribution and still allow for a viable profit margin. Also important when determining a price is the competition. It is important to know what comparable products such as nestles crunch or M;M’s are selling for. This knowledge allows Hershey to offer their candy at the highest price the target market will pay, according to Kerin, Hartley ; Rudelius. (2011).The pricing method I would use for the Hershey’s chocolate bar is cost based pricing with a target profit scale. While this method does not take into account consumer demand or value assessments, according to Kerin, Hartley ; Rudelius. (2011). In the case of ch ocolate bars it seems the best choice. In general people who want a chocolate bar expect only fresh candy that tastes great, no more and no less. Therefore the products value is in the taste and freshness, and this can be delivered by following a fixed schedule, which works well with a target profit approach.Further Product Mixed Pricing with an emphasis on Product Line Pricing will allow the candy maker to offer a variety of products in an array of sizes, according to Kerin, Hartley ; Rudelius. (2011). For example the Hershey bar comes in at least three sizes and is available with or without nuts. This variety can meet the needs of those who wish to share and those who do not while allowing for price differences to offset packaging and handling requirements. Distribution Channels This content comes from the Unit 3 Individual Project. Be sure to include the required citations and add the sources to the reference list.If your instructor suggested updates in the week 3 grading, those should be made with this submission. Overview of Distribution Channels Direct distribution is a model used by organizations to move products from production to buyer without the use of wholesalers and retailers, according to BusinessDictionary. com. By eliminating the number of parties involved in the distribution process, significant savings can be realized. An organization using direct distribution must sell and distribute that product using their warehouses and sales staff.Indirect distribution is a chain of intermediaries through which a product moves in order to be made available for purchase by a consumer, according to BusinessDictionary. com. An indirect channel of distribution typically involves a product passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores according to Business Directory. com. Overview of Channel Organizations A conventional distribution channel is loosely organized and each chan nel considers itself separate from the others.This type of distribution channel is not strong and it is unlikely to produce the best value for the consumer, according to Kerin, Hartley ; Rudelius, (2011). A vertical marketing system or VMS is a much stronger distribution system. A VMS includes at least one product manufacturer (or service provider), and a retail or wholesale outlet. The VMS generally has a leader and the separate channels work together with each channel supporting the other and forming a unit, according to Kerin, Hartley ; Rudelius, (2011). A horizontal marketing system occurs when two or more companies of equal strength ban together to create a new concept.This new unit may be experimental or long term and may include competitors or other members of a chain of distribution. By joining together these companies are able to provide goods or services in a better way for both the consumer and the companies, according to Kerin, Hartley ; Rudelius, (2011). Multichannel ma rketing systems are becoming more common, and seem to be the best way to market many products or services. Multichannel marketing systems include more than one chain of distribution, and provide many different ways for consumers to acquire the product or service, according to Kerin, Hartley ; Rudelius, (2011).Analyze Target Market’s Needs in Distribution Channels The analyses of the target market’s needs for the Hershey Company in the distribution channels would be in nontraditional classes of trade, such as drug stores, convenience stores, wholesale clubs and dollar stores, as well as in channels such as vending, food service and concessions. The target market channels would also be found in retailers, such as convenience stores, Wal-Marts, Targets, and grocery stores according to West, David, (2008).The target market in regards to the customers would be the chocolate lovers such as teens, children, females, and males, with the female population the highest. New targe t marketers would be the individuals looking for a low calorie snack with the chocolate taste they crave. Determine Channel Members with Explanation The channel members I would use for the Hershey’s Company marketing system would be wholesaler and a retailer. Adding three wholesalers is the most common for low-cost, low unit value items that are frequently purchased by consumers, such as candy, confectionary items, and magazines.Hershey’s sells its line of chocolate candy to wholesalers in case quantities, who then break down (sort) the cases so that individual retailers can order in boxes or much smaller quantities, according to Kerin, Hartley ; Rudelius, (2011). The intensive distribution would be the most beneficial channel for the Hershey’s Company because it is the most used one for products that need to go out to as many outlets as possible. The objective is to place its products â€Å"within an arm’s reach of desire. † Discuss How Many Chann el Members with ExplanationThere are three target market coverage channels that a company can choose to go through for the best target market coverage. The three target markets consist of Intensive Distribution which means a company tries to place its products in as many stores as it possibly can like candy, fast food, newspapers and soft drinks. The second coverage of the target market coverage is called exclusive distribution which is just the opposite of intensive distribution because instead of several outlets this one only goes through one retailer in a geographical area to carry a company’s product.This type is usually reserved for specialty products like women’s fragrances, men and women’s apparel and accessories. The last coverage of the target market coverage is called selective distribution. This coverage is for firms who want to only have a select few retailers to carry its products in a geographical area, according to Kerin, Hartley ; Rudelius, (2011 ). An example of this coverage would be computer companies like Dell who sells a limited range of its products to companies like Wal-Mart, Best Buy and Staples.The best coverage that was chosen for The Hershey’s Company would be the first coverage which was the Intensive distribution because Hershey’s want their products to be everywhere as to compete with the other candy companies. They want their consumers to have it available at arm reach. Every corner, every store, and every outlet they can sell their product. Another requirement to consider in a channel choice is gaining access to channels and intermediaries that satisfy at least some of the interest that buyers might want fulfilled when they purchase a company’s product.There are four broad categories which consist of information, convenience, variety, and pre- or postsale service. Out of these four I would recommend the convenience when satisfying buyer requirements because this has multiple meanings for buyers. Such as the driving time to a store which is open 24 hours a day 7 days a week to fulfill their cravings not to mention the company’s benefit by gaining display space. Channel Organization So after everything that we have learned about with channel organizations the best channel organization that I would recommend would be the vertical marketing system or VMS.The reason I chose this channel organization for the Hershey’s Company is because it is a much stronger distribution system. It includes at least one product manufacturer (or service provider), and a retail or wholesale outlet. The VMS generally has a leader and the separate channels which work together with each channel supporting the other and forming a unit, according to Kerin, Hartley ; Rudelius, (2011). Integrated Marketing Communications Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph.Using direct quotes does not show yo ur mastery of the subject. Marketers need to remain aware of all communication that is related to their product. Each piece of publicity or media exposure should combine with the others to enhance the overall product message. The integrated marketing communications or IMC sets the tone for how the product is perceived and received by the consumer. It is imperative that the message is consistent and in line with the products promised value (Armstrong ; Kotler, 2009). Promotion Mix StrategyIntroduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject. This author would suggest that the Hershey Company use both a push strategy and a pull strategy with each to be used according to the market segment best serviced by the specific strategy. This is to say that when selling to business and vendors a â€Å"pull† strategy would be most effective. This would allow the sales force to build and maintain positive relationships with large scale buyers (Armstrong ; Kotler, 2009).On the other hand the Hershey Company would benefit with the use of a â€Å"push† strategy when marketing to individual consumers. This technique will allow the Hershey Company to take full advantage of their massive advertising budget, and the consumers will create a demand for the chocolate bar (Armstrong ; Kotler, 2009). Message Strategy Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.The Hershey Company is well served with their simple message, Hershey’s will bring a little bit of happiness into every day. This message is simple yet consistent in all of the Hershey’s advertising, and is revealed in many ways which generally include friends or family and always good times. Hershey’s takes a sof t approach when sending this message and the consumer is made to feel content with the simple pleasure of a little bit of happiness. Promotion Tool #1 Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph.Using direct quotes does not show your mastery of the subject. Promotion Tool #1 Advertising The Hershey chocolate bar will be promoted via advertising. This advertising will consists of TV commercials on the Disney channel, Lifetime and the three major networks. Also magazine ads will be placed in Family Circle and Better Homes and Gardens. These areas for advertisement have been selected based on the psychographic data related to the target market. Hershey’s message of putting a little bit of happiness in every day will be related by the big smiles and pleasant atmosphere depicted in the photos and commercials.Further the intent of these advertising tools is to remind consumers (Armstrong ; Kotler, 2009) that the Hershey bar is still the consumers favorite chocolate bar. Promotion Tool #2 Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject. Direct marketing via the internet will be used to promote Hershey products. On the Hershey websites consumers can purchase custom chocolate bars in orders large or small.Consumers can also send custom gifts for special occasions which are sure to bring a little bit of happiness to any recipient. The excitement of giving or receiving chocolate that has been selected and packaged for someone special is what will keep customers coming back to the website, and encourage new customers to purchase that something special. Promotion Tool #3 Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mast ery of the subject.Due to positive public relations the Hershey Company has enjoyed over 100 years of success (Company Profile, 2003). With today’s technology and the ability to exchange information rapidly, positive public relations are a necessity. The Hershey Company will continue to operate in a way that enhances communities and leaves a positive impact on places relevant to chocolate production (The Hershey Company, n. d. ). The Hershey company will maintain a website that allows consumers to explore all the ways in which the Hershey company enhances the lives of employees and consumers alike (West, n. d. ). ConclusionAdd some concluding remarks-can be a sentence or two. As you can see marketing the Hershey’s chocolate bar is not a simple task. However with careful planning and continued efforts to understand consumers desires the Hershey Chocolate bar will enjoy continued success. References direct distribution. BusinessDictionary. com. Retrieved April 06, 2012, from BusinessDictionary. com website: http://www. businessdictionary. com/definition/direct-distribution. html indirect channel of distribution. BusinessDictionary. com. 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